All about BTS

It is difficult, nigh impossible, to talk about K-pop without mentioning BTS. Therefore, this post is all about BTS that recently, and finally, conquered the Billboard charts. Variety has the exclusive covers and the main article devoted to this super group.

Big Hit, and the K-pop music bus­iness in general, have proved just how much a band, and a company, can prosper through a direct-to-consumer relationship, driven by digital platforms and dedicated apps with lots of behind-the-scenes content that keeps fans emotionally involved. It’s engagement on a scale that no Western artist has ever achieved, despite decades of radio promotion and the best retail strategy.

Vox has an interesting take on its recent chart topping hit Dynamite, and the trajectory of BTS to reach the number 1 spot on Billboard.

It’s America refracted, then refracted again, then placed onto the shoulders of a bunch of sophisticated international musicians whose artistry is so high that they somehow managed to transform it from a kitschy mess into one of the most solid hits of the year.

I always say that big hits (no pun intended) reflect the milieu that thrive on. So there’s a lot to unpack, and to expect from BTS for the years to come.

Why are K-pop groups so big?

Why are K-pop groups so large? The answer lies somewhere within the popularity of super-size groups, the growth of trends in casting, subunits, and survival shows, and the shifting roles within groups over time. We’ve seen that group sizes aren’t arbitrary—in fact, they were developed over three decades of refinement and reinvention.

I’m starting off the K-pop week with this very informative article, as the BLACKPINK documentary is set to premiere this Wednesday.

Yes, BLACKPINK is in your area.

Source: https://pudding.cool/2020/10/kpop/

BLACKPINK: LIGHT UP THE SKY Official Trailer

It’s finally out!

Proving that music knows no borders or language barriers, BLACKPINK: LIGHT UP THE SKY offers a personal look at the four members of BLACKPINK, from their yea...

And this BLACKPINK reaction video to the trailer is pretty cute. Haha

Proving that music knows no borders or language barriers, BLACKPINK: LIGHT UP THE SKY offers a personal look at the four members of BLACKPINK, from their yea...

The Korean version of this trailer has a special introduction by BLACKPINK. Interesting.

넷플릭스 #블랙핑크_세상을밝혀라 #Blackpink_LightUptheSky 전 세계가 사랑한 글로벌 스타, 블랙핑크. 어디에도 공개되지 않았던 그들의 솔직한 이야기 지금, 전설이 시작된다! 《블랙핑크: 세상을 밝혀라》 10월 14일, 오직 넷플릭스에서! http://netfli...

I’m including the Thai version because LISA-the youngest member of BLACKPINK, is from Thai. And I wanted to see how Netflix Thailand markets this documentary differently from the rest.

BLACKPINK: LIGHT UP THE SKY นำเสนอเรื่องราวที่พิสูจน์ให้เห็นว่าดนตรีไร้ซึ่งพรมแดนหรือข้อจำกัดทางภาษา มาเจาะลึกชีวิตของสมาชิกทั้ง 4 คนในวงแบล็คพิงค์ตั้งแต่ช่ว...

Obviously I’ll have more to say about this documentary project once it’s released on Netflix next week. Stay tuned!