Happy Apple Vision Pro (Preorder) Day!
I decided to wait for version 2 (or version 3) before I sign up for the visions of Apple's spatial computing, even if the Sidecar option with Mac alone is worth $2k for me. Ha
Apple elevated device manufacturing into an art since early Mac days, and this one is no different. A sight to behold.
Annual September Apple Keynote aka new iPhone announcement happened earlier today and it held my interests despite being somewhat predictable and spoiled by the Apple rumor mill.
Every new iPhone release has become predictably iterative affair, but this year merits a blog post since Apple made serious updates to the camera technologies underpinning iPhone 15 Pro and Pro Max.
Here’s the list of defining features that set apart from the previous iPhones.
USB-C 3 / 10 Gbits per second (iPhone 15 only supports USB-C 2)
Support for ACES
New 5x lens using tetraprism (iPhone Pro Max only)
Spatial Videos (only viewable on Vision Pro for now)
Support for 4K60(fps) ProRes recording to external drives
Customizable Action Button
Ray tracing with A17 Pro chip (Saving A17 non-Pro chip for near year, iPhone 16 perhaps?)
New Portrait photo mode. (RIP Lytro)
Every year, iPhone is getting closer and closer to replacing not only DSLRs, but pro video cameras as well. With support for pro video technology and workflows, iPhone is a serious consideration for a C cam, if not a B cam. (No smartphone camera will ever replace A Cam from Arri or Sony, obviously)
This solid updates merit purchase for me as an iPhone 13 Pro Max user.
Apple also introduced new iCloud+ tiers: $30 for 6 TB & $60 for 12 TB per month. This means that Apple intends to get another hundreds of dollars of service revenue per year from iPhone Pro (and iPad & Mac) users.
If Apple can keep up this pace of innovations that can satisfy the pro users, they will make more money than ever before.
(Disclaimer: I own Apple stocks as of today)
Here is Apple Vision Pro, the long-rumored Apple’s AR/VR headset.
To be released early 2023, it is priced at $3,499 (& spec-ed) for pro users, not average consumers like iPhones. But it’s signaling that this platform will be coming to the mass after all the kinks are worked out, with more apps developed for its platform/OS named visionOS. And it has to be a lot cheaper, like sub $1,000.
I’m ready to throw money at Apple to get this device, above other Macs announced today.
About (damn) time, Apple!
Personally, I don’t utilize these programs, but I know that many fans have been practically begging for them since iPad Pro was released. And I’m all for more pro software to use on my iPad Pro.
However, I’m not a fan of this: “$4.99 per month or $49 per year on iPad starting on May 23rd.”
You could commit for just $5 per month whenever you need them, instead of full purchase prices. But, I’m getting worried about new subscription push from Apple especially for a budding platform like an iPad (Pro).
I can finally share with you the super secret Apple TV+ project that I worked on for the last six months with this trailer.
This was the biggest post production team that I was a part of and learned a lot from everyone.
I’m immensely proud of our post production team who delivered this much-needed series during COVID-19 pandemic, with international stars (Oprah! Harry! Lady Gaga!) and crews involved.