Monetizing YouTube videos is easier said than done and this video explains why. (I’m predicting that YouTube ads will eventually drive new generation viewers back to TV. Haha)
Today I am showing you guys a little bit of how making money on YouTube works. If you're a YouTuber yourself these things are really important to know to maximize the amount you are earning for your effort. If you're not a YouTuber, I hope this was interesting and cleared up any questions you had about YouTube monetization!
"The algorithm is the content."
The following video explains almost everything about the state of Youtube as it exists today.
My hypothesis is that the algorithm, rather than viewer preference, drives views on the site. As the algorithm shifts, various YouTubers experience burnout (as what used to work no longer works) and right now click-through rate is the key metric.
The next logical question is where will the YouTube algo will bounce to, and who will benefit the most?